That Communications Company is a public relations consultancy with expertise in:

Media Relations :: Corporate Communications :: Executive Profile Building Issues and Crisis Management :: Corporate and Brand Positioning :: Research Solutions Influencer Relations :: Corporate and Commercial Photography

We deliver quality work with impact to ensure our clients are respected and influential among those who matter.

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Did you catch Coote Family Lawyers in @the.austral

Did you catch Coote Family Lawyers in @the.australian?

Speaking about debt and divorce, Gillian Coote, Founder and Managing Partner of Coote Family Lawyers, explains why debts in a divorce can add an extra layer of strain for couples in conflict.

Tap the link in bio to read more.

This Wordy Wednesday, we’re taking a look at the

This Wordy Wednesday, we’re taking a look at the words “empowers” versus “powers.” While both terms might sound similar and are commonly used in discussions about ability and agency, it’s useful to know how they differ and which one is right for your comms.

The noun “power” has a number of different meanings. It can refer to physical strength or force, energy generated by electricity or other means, a position of control or influence, or simply the ability to do something or act in a particular way.

As such, if something “powers” another thing— like a generator that powers a campsite, for example—it can be understood as providing it with the power it needs to function.

To “empower”, on the other hand, is to equip an individual with the power, authority, tools, or confidence required to act independently of any external “power sources”.

Therefore, if someone “empowers” another, they can be understood as providing them with what they need to succeed on their own.

While they might sound alike, “powers” and “empowers” each hold distinct meanings. One implies a dependent relationship between a power source and recipient, while the other specifically implies a transferring of power to enable independence.

#WordyWednesday

A postcard just in from Zara, who spent her Monday

A postcard just in from Zara, who spent her Monday exploring the surreal and picturesque Milford Sound in New Zealand’s South Island. There are certainly worse ways to start the week! 🏔️🇳🇿
#ThatCommsCo #Postcards #WorkFam #TCCTravels #NewZealand #MilfordSound

Did you catch @indeed_au’s Senior Economist, Cal

Did you catch @indeed_au’s Senior Economist, Callam Pickering, on 9NEWS last night?

New data from Indeed has revealed that job searches for flexible work are five times higher than they were pre-pandemic, even though the majority of Aussie CEOs believe working from home won’t exist in three years.

#Indeed #returntooffice #remotework #WFH #workflexibility

“Work benefits can really drive down living cost

“Work benefits can really drive down living costs. It could equate to up to $400 a month that workers are adding to their salary by not having to pay for something and, in a cost-of-living crisis, we know that some of these benefits are the type of thing people might stop spending money on because they need to buy food and pay for electricity.”

Did you spot @indeed_au’s Career Expert, Sally McKibbin, in the Herald Sun this weekend? Sally discussed the work perks that are becoming more popular, and the best time to ask about employee benefits during the interview process.

Click the link in our bio to read the full story.

#Indeed #workperks #workbenefits #costofliving #ThatCommsCo

This Wordy Wednesday, we’re exploring the differ

This Wordy Wednesday, we’re exploring the difference between a “job” and a “vocation”—two words you might see used interchangeably, despite their distinctly different perspectives on work.

By its simplest definition, a “job” is a position of employment in which one receives financial compensation for performing certain tasks or duties. For the vast majority of people, having a job is an essential part of adult life, though many land their first jobs as teens. Most people will change jobs multiple times over the course of their lifetimes, and many will, at one point or another, have multiple jobs at once (hello, cost of living crisis!). Some people love their jobs while others just need to pay the bills, and many more train and study for years to land theirs.

A “vocation”, on the other hand, is much more than a job. Derived from the Latin word “vocare” which means “to call”, your “vocation” can be understood as your true purpose or calling in life. While a job doesn’t necessarily require deep passion or dedication, your vocation is often informed by your character, values, and natural gifts. In other words, you might say your vocation is what you were born to do. Similarly, while your job will likely change dozens of times over your lifetime, your vocation is likely to remain a constant—in fact, many people spend a great deal of their lives trying to figure out what theirs is.

Understanding the difference between a “vocation” and a “job” can empower you to seek roles that resonate with your true passions and gifts—whatever they may be.

#WordyWednesday

Throwback to when the spring sun finally shone on

Throwback to when the spring sun finally shone on Melbourne and Chip seized his moment. ☀️😴 #HowMuchIsThatDoggyInTheWindow

“Schools must collaborate with parents, business

“Schools must collaborate with parents, businesses, and the community to ensure students are engaged and well-prepared for the world. Above all, students must feel they belong, are understood, and are receiving the education they deserve.”

@strathconagirls grammar principal, Lorna Beegan, recently took part in a virtual roundtable along with several other award-winning principals, to discuss the characteristics of highly engaged communities and the critical role that school leaders play in shaping them.

Click the link in our bio to read the full article.

#StrathconaGirlsGrammar #Australianeducation #schoolleaders #schoolcommunities #ThatCommsCo

In the age of as-it-happens social media, fake new

In the age of as-it-happens social media, fake news, and artificial intelligence, knowing the difference between “misinformation” and “disinformation” has arguably never been more important. So, if you’re unclear on how they differ, this week’s Wordy Wednesday is for you.

Both “misinformation” and “disinformation” refer to information that is false, inaccurate, or misleading. However, the distinction between the two lies in the intent behind the dissemination.

Misinformation refers specifically to incorrect information that’s shared unintentionally—perhaps by mistake, lack of awareness, or outdated data. For example, if your friend unknowingly shares a climate change statistic from a 2016 report on their social media, believing it to be current, they’re spreading misinformation. They likely aren’t trying to mislead others but rather they’re simply sharing what they believe to be true.

Disinformation, on the other hand, refers to false information spread with malicious intent to deliberately deceive or manipulate. Disinformation is typically used strategically to influence public perception, create confusion or division, or obscure the truth. For example, if a presidential candidate was to deliberately fabricate a story about immigrants eating cats and dogs to promote anti-immigrant sentiment, that’d be a pretty good example of disinformation.

Understanding these terms is essential in today’s media landscape, where false information can spread rapidly and have worrying consequences. If we can recognise the intent behind the information we’re exposed to, we can better assess its reliability and avoid falling victim to fake news.

#WordyWednesday

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